• Kids Design Test - Case Study

    Scope

    Project Name: EasyTest student flow
    Description: 
    Problem: Students need to identify their weaknesses and they need to strengthen their knowledge.
    Content: Student logs in, lands on a page. Looks at different tasks/subjects and identify their weakness
    and takes an action on it to strengthen their knowledge at a certain concept.
    Target Audience: 
    ● Students 9 years old — 15 years old
    ● Male and Female students
    ● 50% of the students are weak students that need intrinsic motivation
    Location: India
    Cost: Free
    Goal: Design a page that gives the student a priority of the different tasks provided to them with due date.
    Strategy Target Audience: The website/app will focus on the following target audiences:
    Roles: Male and Female students and their parents.
    Demographics:
                                    Male                                                                   Female
                         • Occupations: students                                     • Occupations: students 
                         • Age: 9  - 15                                                        • Age: 9  - 15
                         • Location: India                                                  • Location: India   
    Psychographics:
                                   Male                                                                   Female
                 Personality: easy to get bored, stressful           Personality: shy, committed
                 Values: action, experience                                   Values: style, monotony 
                 Attitudes: 1 to 3 hours study                             Attitudes: 2 to 5 hours study
                 Interests: video games, sports                           Interests: youtube, social media 
                 Lifestyle: out door activity                                   Lifestyle: indoor activities 
    User Needs:
              1- Simple and fun way to learn.
              2- Colourful  and funky illustration and interesting infographic.
              3- Notifications and reminder when assignments are due.
              4- Cool dashboard designed in games achievement style to track performance and progress.
    Client Needs:
              1- Easy and effective way to educate students. 
              2- easy way to track the progress of the students.
              3- easy and quick access way to students assessments.
              4- identify patterns in how different students make progress.

    Persona

    User Flow

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