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Kids Design Test - Case Study
Scope
Project Name: EasyTest student flow
Description:
Problem: Students need to identify their weaknesses and they need to strengthen their knowledge.
Content: Student logs in, lands on a page. Looks at different tasks/subjects and identify their weakness
and takes an action on it to strengthen their knowledge at a certain concept.
Target Audience:
● Students 9 years old — 15 years old
● Male and Female students
● 50% of the students are weak students that need intrinsic motivation
Location: India
Cost: Free
Goal: Design a page that gives the student a priority of the different tasks provided to them with due date.
Strategy Target Audience: The website/app will focus on the following target audiences:
Roles: Male and Female students and their parents.
Demographics:
Male Female
• Occupations: students • Occupations: students
• Age: 9 - 15 • Age: 9 - 15
• Location: India • Location: India
Psychographics:
Male Female
Personality: easy to get bored, stressful Personality: shy, committed
Values: action, experience Values: style, monotony
Attitudes: 1 to 3 hours study Attitudes: 2 to 5 hours study
Interests: video games, sports Interests: youtube, social media
Lifestyle: out door activity Lifestyle: indoor activities User Needs:
1- Simple and fun way to learn.
2- Colourful and funky illustration and interesting infographic.
3- Notifications and reminder when assignments are due.
4- Cool dashboard designed in games achievement style to track performance and progress.
Client Needs:
1- Easy and effective way to educate students.
2- easy way to track the progress of the students.
3- easy and quick access way to students assessments.
4- identify patterns in how different students make progress.
Persona
User Flow
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